When Graabein was created back in 2015, it was primarily to fill our own need for good, Norwegian beard products. The selection at the time was limited, and dominated by Italian and strongly perfumed brands we did not recognize ourselves in.
We would check the ingredients list and the smells ourselves. Therefore, we took the entire production process into our own hands and spared no expense.
After this, we laid stone by stone, and grew in step with the rise of beards and barbershops in Norway. Despite the myriad of beard products and brands that have sprung up since then, we're still here, bigger and stronger than ever.
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