HUFS

HUFS is a world-class unisex brand developed in Norway by hairdressers. All products are of the highest quality, designed to perform beyond expectations under demanding conditions. Today, the product portfolio consists of 11 styling and care products for both men and women - free from parabens, sulfates, and MI.

HUFS originated from a strong desire to develop styling and care products for Nordic hair - in a world champion class. The idea was born in 2012 when Stian Støp and Johannes Høsflot Klæbo met for the first time, already sharing a passion for branding, styling, and product development.

After several years of testing and development, the dream became a reality in the summer of 2019 when they launched their three signature products: HUFS Shaper, Wax, and Cream. Since then, more products have been introduced, and with over 300 retailers nationwide, we can confidently say that we have succeeded in positioning HUFS as products of exceptionally high quality for highly satisfied customers.

But we won't stop here. HUFS will continue to develop, drawing on Stian's 30 years of experience in the hairdressing industry as a hairdresser, marketer, and product developer at the Nordic level. Combined with the highest ambitions and the desire to win - deeply rooted in Johannes as one of the world's best cross-country skiers despite his young age.

Thank you for choosing HUFS. We hope you enjoy our products as much as we do.

Best regards, Stian Støp and Johannes Høsflot Klæbo.