Mad Viking Beard Co.

Mad Viking Beard is the largest brand in the Nordic region for beard and hair products for men. The brand was established in 2013 in the USA, and all products are made "in-house" in the USA. With us, you get everything you need for your beard, hair, and much more.

Mad Viking Beard Co. was established in the USA in 2013 by two good friends with the same name, Jason. Jason Seland, the founder, has Swedish roots. His grandfather emigrated from Sweden to the USA and was an active sports enthusiast who quickly got the nickname "the mad viking" due to his slightly aggressive playing style and appearance. When the two Jasons decided to establish a company for the sale of beard products, the name choice came naturally – Mad Viking Beard Co.

All production takes place under the same roof in their production facility in Pennsylvania, USA. The company has grown to be one of the largest of its kind in the USA and is family-owned and operated.

Mad Viking Beard Co.'s products have a unique profile, appealing to both the urban hipster bearded man and those who may not have been particularly interested in beard products, bikers, and rockers. The latter will always and have always had long hair and beards! We want to offer a product that can be present in the market independently of trends, fashions, and all other changes in the market for beard products.

The products we can now offer our customers are loved by many, fan clubs and chapters have been established in several places in the USA and Europe based on the quality and mentality of those who started this company and their visions. In Norway, we established the Mad Viking Beard Club Norway on Facebook in 2020 and have a growing number of members. The purpose of the club is to create unity for men with beards, without beards, women, and anyone interested in participating. We raise money for charity just like all the nearly 30 Mad Viking clubs worldwide.

The products are of high quality and can certainly be compared with the very best in the segment. We are very proud that we can now also offer the same number of scents, whether it's oil, balm, wash, shampoo, or conditioner. No one else comes close to offering such a breadth in beard and hair care for men in Norway.